网络营销常用英语术语中文解析

Digital Marketing 英语术语中文解析

网站数据分析工具Analytics or Web Analytics Tools
应用程序App (application)
图片广告Banner ad
博客Blog
浏览器Browser
点击通过率Click-through rate (CTR)
内容Content – The digital material
转化Conversion or Goal
转化优化Conversion Optimization
转化率Conversion Rate
点击成本Cost-per-click
爬虫或蜘蛛Crawler or Spider
计算机桌面Desktop – A non-mobile device like a personal computer or laptop computer.
网上商城E-commerce
邮件营销Email Marketing
首页Homepage
广告出现次数Impressions
收录Index
关键词Keyword
登录页面Landing page
链接Link
移动设备Mobile device
自然排名Natural listings or Organic listings
付费排名Paid listings
付费点击Pay-per click (PPC)
搜索词组Query or Search Term
排名Ranking
搜索引擎Search Engine
搜索引擎优化Search Engine Optimization (SEO)
搜索引擎推广Search Engine Marketing (SEM)
网络营销策略Strategies of Digital Marketing
投资回报工具ROI Tools
关键操作指标Key Performance Indicators:
电子营销，网络营销DIGITAL MARKETING
非自然搜索结果Non-Organic Results
搜索引擎使用受欢迎程度Search Engine Popularity
谷歌占据70%市场份额Google 70% Total Market Share
页面排名规则HOW ARE PAGES RANKED?
. Domain level links 域名层面链接
. Page level links 页面层面链接
. Page Level (Title, tags, content)页面抬头，标签和内容
. Mobile 移动端
. Query data (long & short clicks)查询数据
. Social media signals 社会媒体反馈信息
. Location personalization 区域特征
链接建立Link Building
链接等于投票Link = a vote
链接预期Link Prospecting
搜索引擎推广Search Engine Marketing
线上广告类型Online Advertising Models
谷歌关键词广告Adwords
观众群Audience Segments
亲和力与在线市场AFFINITY vs. IN-MARKET SEGMENT
广告质量评分Ad Quality Score
关键词研究Keyword Research
关键词组织Keyword Organization
修饰广告文案Refining Ad Text
优化登录页面Optimizing Landing Pages
添加负面关键词Adding Negative Keywords
社会媒体推广Social Media Marketing
Increased Brand Recognition. 增加品牌认知
Improved brand loyalty. 提升品牌忠诚度
More Opportunities to Convert. 提高转化机会
Higher conversion rates. 高转化率
Higher Brand Authority. 高品牌权威
Increased Inbound Traffic. 增加站内流量
Decreased Marketing Costs. 减少市场成本
Better Search Engine Rankings. 更高搜索引擎排名
Richer Customer Experiences. 丰富客户体验
Improved Customer Insights.提高客户洞察力
社交媒体指标Social Media Metrics
QUANTITATIVE 数量
QUALITATIVE 质量
Followers/fans 粉丝
Engagement 参与
Timing 时间
Click Through Rate点击通过率
Influence 影响
Sentiment 情绪
Conversation Drivers 驱动转化
优化品牌社交媒体Optimize your Brand’s Social Media
邮件推广的优点Email Marketing
Benefits of Email Marketing
1: Reduced Time & Effort 减少时间和精力
2: Real-Time Messages 真实时间信息
3: Personalize Messages 个性化信息
4: Segment User and Customer Database Information 用户客户数据库分类
5: More Frequent Communications 频繁交流
6: Test Marketing Messages 测试市场信息
7: Information Spreading 信息扩散
8: Reduce Overhead Costs 减少成本
9: Exponentially Better Ability to Track Sales and User
Engagement 能够成倍地跟踪销售和用户参与程度
Environment friendly 气氛友好
邮件推广的指标Metrics for Email Marketing
1: Open Rates 打开率
2: Click-through Rates 点击通过率
3: Unsubscribe Rate 退订率
4: Hard Bounces 硬反弹
5: Soft Bounces 软反弹
6: Earnings per Click or Earnings per Email点击回报或邮件回报
7: Delivery Rate 到达率
8: Complaint or Abuse Rate 投诉率
9: Forward Rate 转发率
List Growth 目录增长
Activity: Create your first email campaign
跟踪监督网络推广的努力结果
Tracking and Monitoring Digital Marketing Efforts
. Google Analytics 谷歌数据分析
. Heatmaps and Funnels 热图和漏斗
. Checking Google Penalties 谷歌惩罚检查