\u4e2d\u82f1\u6587\u5bf9\u7167SEO\u672f\u8bed<\/h3>

\u641c\u7d22\u5f15\u64ce\u4f18\u5316SEO (Search Engine Optimization)
\u7ad9\u5185\u4f18\u5316On Page optimization (on-page SEO)
\u7ad9\u5916\u4f18\u5316Off Page optimization (off-page SEO)
\u767d\u5e3dSEO-White Hat SEO
\u9ed1\u5e3dSEO-Black Hat SEO
\u7070\u5e3dSEO- Grey Hat SEO
\u6bb5\u843d\u6807\u7b7e Header Tags \/ H-Tags
\u7f51\u9875\u5730\u5740URL Structure =Uniform Resource Locator
\u60ac\u6d6eHover
\u8d85\u94fe\u63a5The visible, clickable text in a hyperlink
\u7f51\u7ad9\u5730\u56fesite map (lowercase) \/ HTML sitemap
\u7ad9\u5185\u4f18\u5316ON-PAGE SEO
\u4e3b\u9898\u6807\u7b7eTitle tags
\u7f51\u7ad9\u63cf\u8ff0Meta Descriptions
\u7f51\u7ad9\u5185\u5bb9 Content
\u5173\u952e\u8bcd\u5bc6\u5ea6 The keyword density
\u6807\u9898\u6807\u7b7eHeader tags
\u5173\u952e\u8bcd\u7ec4 Keyword Phrases
\u951a\u6587\u672c\u5185\u9875\u94fe\u63a5 Internal Page Linking with Anchor Text
\u56fe\u7247\u6807\u7b7e\u548c\u6587\u4ef6\u540dImage ALT Tags and Filenames
\u5728\u793e\u4f1a\u5a92\u4f53\u4e2d\u5efa\u7acb\u793e\u533aCommunity Creation in Social Networking Sites
\u535a\u5ba2Blogging
\u8bba\u575b\u53d1\u5e16 Forum Postings
\u641c\u7d22\u5f15\u64ce\u63d0\u4ea4Search Engine Submission
\u76ee\u5f55\u63d0\u4ea4Directory Submission
\u793e\u4f1a\u4e66\u7b7eSocial Bookmarking
\u94fe\u63a5\u4ea4\u6362Link Exchange
\u5916\u94fe\u5efa\u7acbLink Building
\u5185\u90e8\u94fe\u63a5Cross-Linking
\u56fe\u7247\u5206\u4eabPhoto Sharing
\u89c6\u9891\u63a8\u5e7fVideo Promotions
\u751f\u610f\u56de\u987eBusiness Reviews
\u5f53\u5730\u9ec4\u9875\u76ee\u5f55\u5217\u540dLocal Listings & Yellow Pages
\u6587\u7ae0\u63d0\u4ea4Article Submission
\u65b0\u95fb\u7a3f\u63a8\u5e7fPress Release Promotion |PR submission
\u5206\u7c7b\u4fe1\u606f\u63d0\u4ea4Classifieds Submission
\u793e\u4f1a\u8d2d\u7269\u7f51\u7edcSocial Shopping Network
\u95ee\u9898\u89e3\u7b54Asks and Answers
\u6587\u6863\u5206\u4eabDocument Sharing
\u7f51\u7ad9\u6307\u5357\u63d0\u4ea4CSS, W3C & RSS Directories Submission
\u8c37\u6b4c\u7ade\u4ef7\u6392\u540d\u5e7f\u544aadwords Google Pay Per Click
\u4e3a\u8c37\u6b4c\u5e7f\u544a\u63d0\u4f9b\u5e73\u53f0\u7684\u7f51\u7ad9 adwords site (MFA) Made For Google Adsense Advertisements
\u9644\u5c5e\u7f51\u7ad9 affiliate
\u641c\u7d22\u5f15\u64ce\u6392\u540d\u89c4\u5219 algorithm (algo)
\u718a\u732b\u7f51\u9875\u5185\u5bb9\u8d28\u91cf\u8fc7\u6ee4\u5668Panda -a content quality filter
\u4f01\u9e45\u641c\u7d22\u5f15\u64ce\u5bf9\u5916\u94fe\u6765\u6e90\u5206\u6790\u5668 Google Penguin
\u8702\u9e1f\u8c37\u6b4c\u641c\u7d22\u5f15\u64ce\u5feb\u901f\u5e2e\u52a9\u7528\u6237\u7cbe\u51c6\u641c\u7d22\u5b9a\u4f4dHummingbird
\u91cd\u5b9a\u5411Redirection
\u56fe\u7247\u63cf\u8ff0ALT text
\u6570\u636e\u5206\u6790analytics
\u8f6f\u6587\u5367\u5e95Astroturfing (the opposite of full disclosure)
\u6743\u91cdauthority (trust, link juice, Google juice)
\u6743\u91cd\u5927\u7684\u7f51\u7ad9authority site
\u673a\u5668\u4ebaBot (robot, spider, crawler)
\u53cd\u5f39\u7387bounce rate
\u60f9\u773c\u6cd5 cloak -Black Hat tactic
\u5185\u5bb9\u7ba1\u7406\u7cfb\u7edf CMS Content Management System \u2013
\u70b9\u51fb\u4ed8\u8d39 CPC Cost Per Click
\u641c\u7d22\u5f15\u64ce\u4e2d\u5343\u6b21\u51fa\u73b0\u6210\u672c CPM (Cost Per Thousand impressions)
\u722c\u866b crawler (bot, spider)
\u5173\u952e\u8bcd keyword \u2013 key phrase
\u5173\u952e\u8bcd\u8fc7\u591a\u4f7f\u7528\u9020\u6210\u9875\u9762\u533a\u5206\u4e0d\u4e86\u5173\u952e\u8bcd keyword cannibalization
\u5173\u952e\u8bcd\u5bc6\u5ea6keyword density
\u5173\u952e\u8bcd\u641c\u7d22keyword research
\u5173\u952e\u8bcd\u5806\u780ckeyword stuffing (keyword spam)
\u767b\u9646\u9875 landing page
\u76f8\u5173\u8bcd\u68c0\u7d22 latent semantic indexing (LSI)
\u9875\u9762\u6392\u540dPage rank (PR)
\u70b9\u51fb\u8f6c\u5316\u540e\u4ed8\u8d39PPA (Pay Per Action )
\u70b9\u51fb\u4ed8\u8d39PPC (Pay Per Click)
\u673a\u5668\u4eba\uff08\u63a7\u5236\u7ba1\u7406\u641c\u7d22\u5f15\u64ce\u8718\u86db\uff09robots.txt
\u641c\u7d22\u5f15\u64ce search engine (SE)
\u641c\u7d22\u5f15\u64ce\u9875\u9762\u7ed3\u679cSERP =Search Engine Results Page
\u8718\u86dbspider (bot, crawler)
\u6295\u8d44\u56de\u62a5ROI (Return On Investment)
SEO\u516c\u5f0f SEO Formulas:
\u5173\u952e\u8bcd\u70b9\u51fb\u901a\u8fc7\u7387Keyword CTR (Click through Rate)
\u5e7f\u544a\u70b9\u51fb\u901a\u8fc7\u7387 Ad CTR= No. of times an ad is clicked
\u76ee\u6807\u4ef7\u503cGoal Value= Total revenue generated by a website in a given month
\u7f51\u7ad9\u8f6c\u5316\u7387Conversion Rate of a website
\u8fbe\u5230\u9884\u671f\u76ee\u6807\u9700\u8981\u7684\u6d41\u91cfTraffic required to achieve desired goals
SEO\u4f18\u5316\u4ea7\u51fa\u7684\u9500\u552e\u989dAnticipated Revenue through SEO efforts
\u5feb\u901f\u6295\u8d44\u56de\u62a5Immediate ROI (Return on Investment)
\u4e8b\u5b9e\u6295\u8d44\u56de\u62a5 Actual ROI
\u9884\u671f\u6210\u4ea4\u5ba2\u6237\u6570How much client is expecting in return
\u6295\u8d44\u56de\u62a5\u6301\u5e73\u8981\u6c42\u53d6\u5f97\u7684\u76ee\u6807\u6570No. of goals required to break even
\u8fbe\u5230\u6301\u5e73\u8981\u6c42\u7684\u6d41\u91cfTraffic required to break even
\u8f6c\u5316\u6210\u672cCost per Conversion
\u793e\u4f1a\u5316\u5a92\u4f53\u521b\u9020\u7684\u9500\u552e\u989dRevenue generated through Social Media
\u793e\u4f1a\u5316\u5a92\u4f53\u7684\u6295\u8d44\u56de\u62a5\u7387Social Media ROI
\u8f6c\u5316\u793e\u4f1a\u6210\u672cSocial Cost Per Conversion
\u7f51\u9875\u5f39\u51fa\u7387Bounce Rate of a web page
\u7f51\u7ad9\u5f39\u51fa\u7387Bounce Rate of a website <\/p><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"

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